Although I have had a profile on Ryze and Linkedin for a while, I have no real interest in social networks like My Space and Facebook. Linkedin and Ryze are business networking sites while My Space and Facebook tend to appeal more to the young and the single than to the older married crowd for obvious reasons. Young people generally are “early adopters” who, given their marital status, actively seek out meeting new people. Older, married people not so much. However, given the latest marketing push for my law practice and on the advice of various law blogs, I plan on signing up for profiles on these sites. Most importantly, my daughter is heading into adolescence and I want to know more about the sites she surfs on despite family prohibitions.
I have been playing with the latest incarnation of the social networking site, Twitter, for the past month or so after reading about it on Fred Wilson’s blog. As NPR describes it, Twitter “imposes a limit of 140 characters for messages. In addition to appearing on the Web, Twitter entries pop up on the instant-messaging (IM) systems and cell phones of the user’s personal contact list.” Twitter seems destined to be the next big thing; marrying the multi-zillion dollar text messaging business on cell phones with a social networking website.
After signing up, I emailed a bunch of my more Web-savvy friends and clients to join me. The narcissistic charge I get from thinking that anyone might really care about what I was doing at any given moment became quite addictive. To my dismay, most of the people I invited tended to be more old (aka traditional) media than new despite their chronological age (i.e., they were mostly young). Apparently, they were NOT as web-savvy as me. With Twitter updates like “blowing my nose” and “making pancakes with the kids” as part of my Twitter-reportage, my audience was less than thrilled. Both my 20-something assistant and intern snickered at me and my newly found web hipness. They simply didn’t get it.
I must admit here that I really don’t get it either. But with fellow Twitterers like Barack Obama and David Letterman, clearly I am on to something. I quickly added Letterman and Barack to my Twitter friends list so that I could instantly receive the latest top 10 list entry or Obama campaign bromide texted to my cell phone. With access to Redsox play by play (the Mets and Yankees next please!) and possible “Twittersodes” of the “L Word,” Twitter is at the crossroads of integrating television programming, the ‘net and text messaging (if the cell carriers are willing to reduce the costs). I am going to continue to play with the service and I’ll keep you posted – on Twitter, of course.