Opting For The Bigger Hammer

The WGA is ratcheting up the rhetoric by recently issuing hardline rules to its 12,000 members if the guild goes on strike as threatened. In today’s Daily Variety, Nick Counter confirmed that the rules the WGA issued last week include “bans on writing animated features and for the Internet, even though those arenas are largely not under WGA jurisdiction. The strike rules bar any writing for struck companies, delivering any material or signing documents relating to writing assignments; they compel members to honor guild picket lines, perform assigned strike support duties and reporting strike-breaking activity. Discipline for violations can include expulsion, suspension, fines and censure; nonmembers who perform banned work during a strike will be barred from joining the WGA.”

I expressed my concerns regarding an actual strike earlier this week here. As I suggested, the WGA is following a fear of loss strategy; just not the way I envisioned. The WGA is threatening its own members with expulsion and other severe penalties and barring non-WGA writers from future membership if they work during the strike under certain circumstances. Although somewhat draconian, the WGA’s strategy serves several goals. It’s a shot over the bow with the studios and networks and it ensures that the guild’s members actually honor the picket lines. In my previous post, I linked to an article about last month’s taxi strike in New York, which failed in part because many drivers continued to work during the strike. If striking proves to be ineffective, the Guild’s negotiating leverage can be even more diminished than had they not gone on strike at all.

Several writer and producer reps I spoke with yesterday during negotiations (reps like to digress into other subjects in an attempt to regain leverage) believe that the Guild’s strike rules may be unenforceable; especially against non-WGA members. Frankly, it smacks of restraint of trade to me but that’s not my bailiwick.

As I noted in my earlier post, the threat of a strike is having a dramatic effect on the pace and terms of negotiations with writers. This week brought new surprises, with reps on deals I was negotiating demanding contractual pledges that their writers work through any strike and extending force majeure terms to ensure that a long term strike is covered. As with the WGA’s strike rules, strike breaking pledges probably raise enforceability concerns.

Such fears are carrying the day. I look forward with some trepidation to the outcome of all of this like a driver stuck in traffic easing up to a bad car accident.

When (Not) To Use A Bigger Hammer

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The constant drum beat of the pending writers’ strike is louder here in Los Angeles than the one to go to war with Iran. Such much for the insular and provincial world of Hollywood. The status and pace of the current negotiations with the Writers Guild of America can be found here.

At the movie studios, the networks and off-network cable outlets, the feeling amongst execs I’ve spoken with is that they’re ready to brave a strike. The studios had a lot of time to build up a surplus of projects. On the TV side, the networks and cable outlets have and will continue to have a ready supply of non-scripted and reality programming.

While far from an accurate metric, the pace of writing deals picked up markedly in recent weeks judging from the deal flow on my desk; and not just with WGA writers. Despite my personal feeling that the whole genre has jumped the shark, the number of my clients producing and “writing” non-scripted/reality projects is growing exponentially by the day. In the independent feature world, there’s talk of WGA writers ghosting projects under pseudonyms or under the radar on low budget fare. One independent producer I know is upbeat about the prospect of having access to more talented writers on the cheap.

For the writers’ sake – a number of them friends as well as clients of mine – I hope that the strike doesn’t last long. I understand the WGA Strike of ’88 devastated writers. As with the ’88 strike, a long strike now will hurt fledgling writers as well as established ones. With the high cost of living in LA, it is unlikely that even the most successful scribes can hold out long what with mortgages and private school tuition to pay for well into five figures. Acting talent and directors will likewise be harmed from the lack of work or by avoiding the picket lines of their union brethren.

Accordingly, I make this open plea to the WGA: Don’t strike. At least not yet.
The studios and networks would rather negotiate with you than fight, especially when everyone knows that negotiations are inevitable. The adverse effects of a strike will be negligible to the studios and networks compared to the financial hardship to many of your members. Maybe if you had more negotiating leverage, a strike would make sense but you don’t. Given the Guild’s limited options, it would be far better for you to use the collective fear of a writers strike than to actually go on strike. Some on the studio side worry about a long term strike despite their backup plans. They feel that neither side really prevailed in the last strike and don’t believe either side will prevail in this one. Fear of loss can be a powerful motivator for you; far more powerful than the actual outcome. Conduct yourselves accordingly.